Skip to content
  • HOME
  • PODCAST
  • BLOG
  • JOIN THE GE PROJECT

The Economics of Cannibalization & Royal Kingdom

industryBy pblackApril 16, 2025Leave a comment

Dream Games is opening the UA floodgates for Royal Kingdom, deploying significant marketing spend and celebrity-driven creative. This move reflects a familiar pattern: Royal Match itself required about two years to scale effectively. But now, the Dream Games UA team faces a new paradigm: how to optimally scale spending across two titles and manage new…

Go to Top