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SCOPLEY’s NEXT BILLION DOLLAR HIT: THE GAME OF LIFE

industryBy pblackApril 25, 2025Leave a comment

Monopoly Go (MoPoGo) spent truckloads of capital quickly, but UA is simply maxed out. There’s no better evidence than the game’s shift to celebrity-driven TV advertising following a nearly linear decline in downloads since its August 2023 highs, dropping from 13m a month to 3m. Stocked in the F2P dev/pub medicine cabinet is F2P’s natural…

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