In Search of the Casual Habby & Meta SDK

Habby (Happy + Hobby) rewrote mobile’s growth playbook when Archero exploded in 2019, and the studio has remained a case study in scaling hybridcasual hits ever since. The game coined “hybridcasual,” surpassed $500M in revenue, and, more importantly, created a meta sturdy enough to be recycled in every project that followed. Despite a surge in…