Shooter Monthly #3: Is Die Hard a Christmas Shooter Movie?
Shooter Monthly #3 is here. Chris Sides, Feras Musmar, and Christopher Anjos (DICE) join me to settle the only question that matters: is Die Hard a Christmas shooter movie? We also break down the latest shooter signals across release strategy, mobile traction, and hero-shooter retention.
We discuss:
- Call of Duty's rare public admission of failure, and what the end of back-to-back sub-franchise releases actually signals
- Marathon's delay, the $40 price point, and why fiscal calendars still distort launch strategy
- Why Valorant Mobile exploded in China, and why Western mobile shooters keep failing to break through
- EA hiring a VP of Shooters for mobile, and whether Battlefield or Apex can realistically return to phones
- Highguard's confused reveal, the danger of losing narrative control, and why innovation still matters
- Marvel Rivals as a ceiling, not a failure, and what the hero-shooter arms race gets wrong about retention
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