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It’s Not Data-Driven or Informed You Want, It’s Science

academia invadesBy pblackAugust 8, 2020Leave a comment

“We want to be more data driven” or “We want to create a stronger data culture” are common organizational refrains. Supposedly, having more data or data playing a larger role in the decision making process is profitable. It’s weird because I haven’t seen any research to suggest this is the case. In firms like Facebook,…

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