What Is a Game Economist and Why Now?
There’s been recent enthusiasm about the need for “Game Economists.” I guess good things come in packages!
The Creator Economy Is for Anyone but Not Everyone
UGC platforms have hailed the rise of the Creator Economy™. Roblox, TikTok, and Youtube have democratized the creation of content, abstracting the
The Environmental Economics Approach to Liveops Content Management
In 1931, American economist Harold Hotelling published the seminal
Why Do Game Genres Evolve? A Kuhnian Explanation
Modern live-service games have self-segmented in genres: match-3, 4x, collection RPG, battle royale, etc. We know these genres evolve and start to incorporate new mechanics. Over time,
Why Do Only Product Managers Write About Games?
I recently came across this Tweet:
I love the way Ran writes https://t.co/3XUxfsXjDL
— Growf (@pinchedforgrowf) December 22, 2020
The article’s writer, Ran Mo, is a Lead Product Manager at EA according to his Linkedin while the quote Tweeter is a fellow product manager. Dive a
Game Companies Are Not Tech Companies Part I: Every Game Has Networking Effects, They Just Don’t Amount To Much
Ran Mo and Joseph Kim (@jokim1) argue for
Kantian Ethics for Game Ads and Beyond Is Probably a Good Idea
The ASA has banned misleading ads from Playrix’s Gardenscapes. Running the same creative in user acquisition hits diminishing returns fairly quickly as the creative “clears the market” for users attracted to that creative. To broaden appeal, why not simply advertise the game as existing in a entirely different genre? This opens up a whole new segment and drops CPIs
The Collective-Action Problem of F2P Clans Remains Unsolved
There’s a compelling aspect to achieving group oriented goals: being apart of something larger than yourself. Lots of F2P developers harp on the importance of social features. Yet the social experience in many games is abysmal. Lots of teammates or
It’s Not Data-Driven or Informed You Want, It’s Science
F2P Demand Curves Are Weird, Just Ask Levitt
A paradigm forever changed, one