Why Is Snap Struggling to Scale? It’s the Vertical Progression, Stupid.
Snap is doing…ok! It peaked at 10K Steam PSU and 14M mobile downloads. But for all the innovation and press hullabaloo, shouldn’t
Marvel Snap Has Secured Success, but Has It Also Sowed Its Demise?
I have a lot to say about Marvel Snap; it’s a breath of fresh air in a mobile market that’s smelt stale for too long. Snap dedicates itself to taking advantage of
Immigration Policy Is Coming for the 10-Year Game
Previously confined to PC turn-based play, mobile
In-Round Progression Is the Biggest Game Design Innovation in a Decade
Battle Royale and Roguelike are remaking game progression before our eyes. Popularized in earnest during the rise (and eventual pruning) of the MOBA genre, in-round progression mandates players accrue vertical power in the context of a single round.
MOBA sessions start with players farming in-round currency to spend on items that persist until the round or particular game
Battle Pass Who? We’ve Got Direct Stores
One revelation of the Apple v. Epic case is that 67% of revenue is from the Item Shop.
More on the Economics of Battle Pass: Resting Prices, Forecasted Level and Complete Pass
The previous model of battle pass (BP) focused on average
The Environmental Economics Approach to Liveops Content Management
In 1931, American economist Harold Hotelling published the seminal
A Simple Model of Cosmetics and Why They’re Hard to Sustain
In Six common mistakes when moving to live-service games and free-to-play, Ben Cousins argues that cosmetic-only monetization is a mistake:
The Economics of Battle Pass Are Broken. Let’s Fix It.
Monetization’s modern paradigm is defined by a direct store and battle pass (BP). After years (and ongoing)
Why Do FPS Players Like Small Maps?
Players want to unlock content and the most efficient way