Predicting the average cumulative spending behavior or Lifetime Value (LTV) for players is incredibly valuable. Being able to do so helps figure out what to spend on User Acquisition (UA). If a cohort of players has an LTV of $1.90 and took $1 to acquire then we’ve made money! This helps evaluate how effective particular…
In hindsight, one of Friedman’s great predictions is the Eurozone crisis. Despite being a massive champion for flexible exchange rates, Friedman never advocated for a common European currency. Europe exemplifies a situation unfavourable to a common currency. It is composed of separate nations, speaking different languages, with different customs, and having citizens feeling far greater…
One of the most powerful features of mobile games is the ability to run simultaneous randomized experiments at no cost. Academics swoon at such a possibility, and it’s very real and very spectacular in F2P games. Decades of running experiments in academic research can lend insight to developer scientists. An example is an insight from…