Dream Games is opening the UA floodgates for Royal Kingdom, deploying significant marketing spend and celebrity-driven creative. This move reflects a familiar pattern: Royal Match itself required about two years to scale effectively. But now, the Dream Games UA team faces a new paradigm: how to optimally scale spending across two titles and manage new…
Seeds are one of the most powerful variables in game design, and one of the least acknowledged. EA’s Data Science team published a paper showing a 5x difference in win rate—from 15% to 75%—based only on the seed used to initialize a board. The level design and other match parameters remained the same!
Extraction shooters were supposed to be the next big leap, and Escape from Tarkov was the movement’s exemplar. Titles like Jager’s The Cycle: Frontier and Call of Duty’s DMZ failed to generate meaningful traction. Many mistakes stem from a misunderstanding of Royale’s place in shooter evolution, creating an inability to conceptualize what’s next. Bungie’s Marathon…
Monopoly Go’s economy design makes social casino accessible. The roll-move-resolve loop is more approachable on a board than on a slots reel, so the game can create a real sense of tension (the board piece will sometimes enter bullet time before landing on a tile). Another achievement is the game’s events, which cut to the…
While game director and sim genre maniac Director Hyungjun “Kjun” Kim seems to have delivered on the game at this stage in development, Krafton needs to step up to deliver on the title’s business promise. Krafton needs to flex its newly formed publishing arm quickly, or a franchise could slip away.
Phillip & Eric navigate the strangely subdued landscape of GDC 2025, pondering if there really is such a thing as a free lunch. Christopher Kaczmarczyk-Smith dials in, wondering if his absence is secretly the key to Eric’s roundtable success. They dissect the talks, the conference economics, the rise of mobile’s respectability, and a guest in…
Another wave of AI advances, another chorus of artists crying foul. Each wave has been unoccupied by serious argumentation; pro-Copyrightists need to advance something beyond an assumed conclusion if they want to win minds, not just hearts. Copyrightists routinely declare AI-generated art and “training” as copyright infringement and insist artists are owed royalties. This presumption is…
Netflix Games finally has a coherent strategy—hallelujah! Yet, despite this newfound clarity, it’s missing perhaps the most obvious acquisition opportunity since Sony scooped up Insomniac Games: Jackbox Games.
This revelation insight from former Machine Zone CEO Gabe Leydon spun my head throughout the
If you’re European, you need the U.S. economy to grow. If you’re Canadian, you need the U.S. economy to grow. This sobering reality underscores nearly every Western mobile development hub today: for mobile gaming to grow, the U.S. needs to grow. Although optimistic narratives from developing markets like India and Brazil are abundant, their growth…