Squad Busters’ original thesis has been falsified. What once seemed like KPI paradise: hypercasual-esque core, aggregating Supercell’s beloved IPs à la Super Smash Bros., and infinite consumable-based monetization with zero marginal cost, is now unrecognizable. I was brought in, and called it the game with Supercell’s biggest ceiling! Yet, just a year later, the hypercasual core has vanished, giving way to multiple player-activated abilities and completely removing consumables. Squad Buster 2.0 attempts to simplify nagging launch criticisms, including combat readability, character UX, progression speed, agency out-of-round with unit selection, and agency in-round with abilities. It gets halfway there, but in solving some issues, surfaces others.

Pokémon’s patent of spherical objects throwing of cartoon creatures threatens Palword’s lifeblood, while Tim Sweeney has lifted, at least a percentage point, in total gaming GDP with its injunction success.

• How does Apple’s rent-seeking rate change in the face of this ruling?
• Should Apple lower its rate to 15%, like it did in subscriptions?
  • Remember, it faced competition primarily from “webstores” too.

We premier a new segment: SOLVE that for EQUILIBRIUM. We discuss the marginal monetization effects and debate the benefits of personalization opportunities (hint: there are none) with webstores. @Chris is intrigued by Joost’s piece on rising game costs, while AI’s effects on the industry are measured in the Solow model. @Phil insists rising game costs mean rising revenue and stable margins, while Eric has his own doubts.

Eric’s on IP Laws, Joost’s On Gaming Costs

@Blake Robbins and @Mitch Lasky argue in Gamecraft Ep.18, “The Mobile Gaming Duopoly,” that Apple and Google have squeezed innovation out of mobile gaming. Mobile innovation hasn’t vanished; instead, it has splintered. And while it didn’t vanish, it has slowed, but the culprit isn’t IAP or a top-grossing chart—it’s ATT.

Developers: you should ship updates to your in-app webstore UX TODAY: side-by-side pricing, knocking down scare screens, and an all-out webstore offensive the likes of which Stash and Xsolla have never seen.