
Previously confined to PC turn-based play, mobile free-to-play transformed 4x into sprawling persistent world MMOs. The combination was and continues to be electric; what other genre can admit to $1M LTVs? Each X, EXplore, EXpand, EXploit, and EXterminate invites an unparalleled level of feature width and depth. 1 Its LTVs are not driven only by spend depth but also by copious amounts of long-term retention. Like long, long-run retention.
The “10-year game” has gone from a CEO fairy tale to reality. A couple of weeks ago, Clash of Clans (CoC) celebrated its 10th anniversary by grossing over $480 million in the last year alone. But longer lifecycles present new and unexplored challenges. 4x faces a genre-level conundrum: given vertical progression and persistent worlds, what is the most effective way to manage server populations?
(more…)- Page 92 for the coinage of the term.